Marketing

DESCRIPTION

Marketing includes discovering what customers want and need, creating products, advertising products, and selling products. This course covers all aspects of marketing, from basic economics to careers in marketing. Students will learn how marketing affects many aspects of our lives and will benefit from this understanding.

OBJECTIVES

After completing the course, students will be able to:

• Understand how marketing systems affect lifestyles
• Identify the major types of markets
• Explain how business and government interacts in the marketplace
• Perform basic math operations essential to a career in marketing
• Define the role of buyers and distribution channels
• Describe the role and process of market research
• Explain various careers in sales

Course Outline, First Semester

1. THE WORLD OF MARKETING
   
   
   1. Marketing is all Around Us
   2. Basic Marketing Concepts
      
      
2. ECONOMIC ESSENTIALS
   
   
   1. Our Free Enterprise System
   2. World Economics
      
      
3. BUSINESS AND MARKETING ESSENTIALS
   
   
   1. Business and Social Responsibility
   2. The Domestic Marketplace
   3. The Global Marketplace
      
      
4. HUMAN RESOURCE ESSENTIALS
   
   
   1. Fundamentals of Mathematics
   2. Communication Skills
   3. Computer Technology
   4. Interpersonal Skills
   5. Management Skills
      
      
5. SELLING
   
   
   1. What is Selling?
   2. The Sales Process
      
      
6. DETERMINING NEEDS AND PRODUCT PRESENTATION
   
   
   1. Handling Customer Questions and Objections
   2. Closing the Sale and Following Up
   3. Math for Retail Sales
      
      
7. PROMOTION
   
   
   1. What is Promotion?
   2. Advertising Media
   3. Preparing Print Advertisements
   4. Visual Merchandising and Display
   5. Publicity and Public Relations

Course Outline Second Semester

8. BUYING AND DISTRIBUTION
   
   
   1. Channels of Distribution
   2. Physical Distribution
   3. Purchasing
   4. Stock Handling and Inventory Control
   5. Purchasing and Distribution Math
      
      
9. PRICING
   
   
   1. Price Planning
   2. Pricing Strategies
   3. Pricing Math
      
      
10. MARKETING INFORMATION MANAGEMENT
    
    
    1. Marketing Research
    2. Conducting Marketing Research
       
       
11. PRODUCT PLANNING
    
    
    1. What is Product Planning?
    2. Branding, Packaging, and Labeling
    3. Extended Product Features
       
       
12. ENTREPRENEURSHIP
    
    
    1. What is Entrepreneurship?
    2. Risk Management
    3. Developing a Business Plan
    4. Financing the Business
       
       
13. CAREER PLANNING
    
    
    1. Careers in Marketing
    2. Making your Career Decision
    3. Finding and Applying for a Job

TEXTBOOK: Marketing Essentials, Farese, Kimbrell, and Woloszyk/Glencoe/McGraw-Hill